This article is about how some organization used the SWOT Analysis to gain the necessary competitive advantage.

There are several examples how SWOT Analysis can be utilized, whether to analyse capabilities in terms of the four factors:- Strengths; Weaknesses; Opportunities and Threats or you use it to formulate strategy for your internet business.

As your business progresses, you may faced with different challenges and most of the time, you are defensive to protect your own turf. If you remain this way for long, you will not get out from the competition race and will not lead you to be the strongest among your competitors. One of the obvious reasons for this happened is merely the strategies you have developed may be survival in nature i.e. to improve to an acceptable level of performance.

In order to have competitive advantage, your improvement initiatives must be competitive in nature. To achieve this, your SWOT Analysis should focus on analysing competitive factors in a very competitive business environment.

What are some of the example of competitive factors?

If you ask around, there are numerous competitive factors that help an organization to success and stay competitive. Some succeeded on merger and acquisitions; strong market presents, niche products for niche market, sole source, excellent customer service, high product quality and many more. The question is any one of these good for you? What else you can focus? I would advocate you research into competitive factors that lead and sustain a world class organizations such as the
A World Class Business Model : Baldrige Criteria

A FREE down of this business model titles: Articulated Baldrige Values and Concepts when you subscribe to TQM Ezine Community at this link http://article.tqmcasestudies.com