A SWOT is an abbreviation for Strengths; Weaknesses; Opportunities and Threats. These four factors can be identify easily for most operations. Similarly, if you look beyond operation, you can find that it can also be applied for a commercial business. Hence, the name “SWOT Business Plan”. The key differences is look into the macro aspect of the market to identify the Opportunities and Threats.
I came across this at video upon business. Expert: Dr. David Furse Contact: www.vanderbilt.edu Bio: Dr. David Furse has some-more than thirty years knowledge as the selling professor, commercial operation businessman as well as plan consultant. Filmmaker: Dimitri LaBarg

source: http://i-boss.org/business-plan-tips-swot-business-analysis/