You may have gained some basic understanding of SWOT Analysis. You like to start using it for your work or your personal objectives. Whichever way you do it, it will bring about a your desired outcome because the data you collected for the Four factors of S.W.O.T. is objective and relevant.

If you have put the SWOT Analysis into real life practice, you could have faced with some difficulties in using it. But don’t worry too much, as more practice would gain better experience with SWOT Analysis.

In this article, I will point out some of the Pros and Cons of using SWOT Analysis in Strategic Planning so you are aware of it. The sample list below should help you to reinforce your understanding of the SWOT Analysis.

PROS
1) Factual data are available to understand external factors as well as internal capabilities
2) Get a chance to evaluate the external opportunities and threats
3) A factual evaluation of own strengths and Weaknesses as compared with competitors
4) Open up a new dimension of competitive position

CONS
1) Time consuming
2) Data collected may not be current (member may take past single even to make conclusion)
3) Differences in opinion due to difference understanding of the SWOT process
4) Form own opinion of an event instead of base on factual information

While you go through the SWOT Analysis yourself, you may encounter various different experiences. Feel free to add your experience into the list above. More importantly, it is for you to take advantage of the PROS and avoid the CONS

If you want to review the entire 5-series of SWOT Analysis, then click  5 series of SWOT Analysis Tutorial