Dear subscriber,

In this Series 2 – Get to know what consist in SWOT, you will get to know
some detail of S.W.O.T.As I have briefly pointed out in series-1, S.W.O.T.
is an abbreviation for Strengths, Weaknesses, Opportunities and Threats.

So, what constitute these factors in our real life applications? As a general
guideline, these are the commonly known external and internal factors. For
which, the external factors consist of Opportunities and Threats, whereas,
the internal factors consist of Strengths and Weaknesses. How do you
differential between all the four factors.

To explain, let me illustration it with a situation as below:
Situation: company A is loosing market share over the last 1 year Using
S.W.O.T., you need to identify as many contributing elements pertaining
to “loosing market share” in accordance to the four factors. Of course, if
you perform the S.W.O.T. in a team, brainstorming tool is used.

Say, you are able to establish these elements, you need to categorized
them into the four S.W.O.T. listed below:-

Strengths

1. High product quality
2. wide marketing network
3. sound financial support

Weaknesses

1. slow in delivery
2. pricing is not competitive
3. product range is limited

Opportunities

1. strong market demand
2. increasing quality conscious end-user
3. Consolidation of small players

Threats

1. Rising raw material cost
2. Free import of goods from China
3. Price war among local supplier

In summary, with some basic understanding of S.W.O.T. Analysis, the chances
is for you to develop a strategy or solution to this above situation will be value
add to your organization.

Next, Your Series 3 article will be send to you within the next few days.

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If you want to review the entire 5-series of SWOT Analysis, then click  5 series of SWOT Analysis Tutorial